Client case study – Projuvenate – A new health optimisation clinic launch

The Client

Projuvenate is a cutting-edge, medically led, private-pay clinic redefining the future of health and vitality. Located near Manchester Airport, the 3,350m² flagship clinic combines advanced technology and medical expertise to deliver a luxury health optimisation experience blending aesthetic wellness, physiotherapy, and longevity care.

A first-of-its-kind concept for the region, Projuvenate is the first clinic in the North West to offer EXOMIND™ - a breakthrough, medical-grade technology for mental wellness and brings London-style, integrative health optimisation to the North. Its mission is to help clients look, feel, and perform at their best through science-backed, medically led, whole-person care.

PR Objectives

Our PR objectives were to:

Establish brand authority: Position Projuvenate as the most advanced, medically led longevity and wellness destination in the North West.

Achieve high-impact media coverage: Secure widespread, top-tier national, regional, and industry media coverage that reflects the brand's prestige and innovation.

Drive buzz, bookings, and footfall: Generate hype around the clinic’s launch, services, and groundbreaking technology through compelling influencer and media storytelling.

Showcase medical leadership: Spotlight Dr. Libby Artingstall and the clinical team as thought leaders in the fields of integrated wellness, physio, aesthetics, and longevity.

Build lasting brand equity: Leverage strategic storytelling and premium positioning to create long-term visibility, credibility, and desirability.

Target Audience

We needed to target various individuals, including:

Affluent millennials & Gen X (25–55): Aesthetics-conscious, wellness-savvy, trend-led.

50+ longevity seekers: Health-oriented individuals focused on graceful ageing and vitality.

Athletes and fitness enthusiasts: Seeking expert-led recovery, optimisation, and physiotherapy.

High-net-worth executives: Time-poor professionals prioritising discreet, science-backed care.

The PR Brief

Launching a flagship clinic into a competitive health and aesthetics market required an impactful PR strategy.

Projuvenate approached Hendrix Rose PR to:

• Establish the brand’s medical authority and credibility.
• Build pre-launch buzz and influencer intrigue.
• Create a premium, media-worthy launch event that would bring the brand’s philosophy - The Future of You - to life.
• Secure top-tier media coverage and social amplification to position the clinic as a leader in longevity-focused care.

The Strategy and Activation

Our campaign was designed to build curiosity, momentum, and credibility through a three-phase PR approach.

Phase 1: Early Buzz

We announced Projuvenate as the North West’s first health optimisation hub, highlighting its pioneering technology and expert-led approach.
We used media relations to introduce Projuvenate as the first clinic in the region to offer EXOMIND™ - a revolutionary, FDA-approved treatment using electromagnetic stimulation to enhance emotional balance, focus, and motivation.
Press outreach targeted top-tier national, regional, and lifestyle media, alongside first-look previews for select journalists and creators.

Phase 2: Pre-Launch Build-Up

Ahead of launch, we secured “first look” features across Cheshire and Greater Manchester titles, created exclusive  media mailers featuring premium branded Projuvenate goodies to send to key journalists and influencers, drove RSVP sign-ups for the event, and engaged local influencers through teaser content and pre-launch trials, building strong anticipation for the official opening.

Phase 3: Launch Event – The Future of You

The campaign culminated in an immersive launch event at Projuvenate’s Manchester Green clinic - a showcase of innovation, experience, and aesthetic luxury. We hosted an exclusive media event for key journalists who got to experience the core treatments first-hand, as well as interview the founders. We then hosted an event for influencers and key stakeholders in the North West.

This event featured:

• Live demos of EXOMIND™, EMFACE, EXION, red light therapy, and the Z Force gravity running machine.
• A VIP performance from a live singer.
• A free bar with personalised cocktails and healthy canapés
• Celebrity guests, including Leanne Brown and Darby Ward from The Real Housewives of Cheshire.
• Over 50 influencers and stakeholders in attendance, all attending organically with no paid fees.
• Branded creator stations, wellness zones, and interactive touchpoints for content capture.
• Projuvenate-branded goody bags

‍The Results

Our multi-phase campaign delivered standout results across media, influencer, and brand growth metrics.

Projuvenate achieved blanket coverage across national, regional, business, and health and beauty press, including Indy 100, Manchester Confidential, The Manc, Lancashire Life, Cheshire Life, North West Business Insider, MSN, The Cheshire Magazine, Manchester Magazine, Health Club Management, Leisure Opportunities, Exercise Professionals, Leisure Week, Sports Management, Professional Beauty, and more.

50+ media links secured

Combined circulation exceeding 1 billion.

 50+ influencers and VIPs attended, producing over 150 pieces of content during and after the event.

Collective follower reach of 500,000+ including creators such as manchesternewgirl (45.1k) and leanne_brown_official (60k)

Projuvenate’s Instagram following grew from 0 to 777 in just two months prior to the launch.

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What the Client Said

“Launching a new business is no small feat, and Hendrix Rose PR proved to be an invaluable partner throughout the process. Their organisation was impeccable, every detail was managed with care, and their proactive approach kept everything moving seamlessly.

What truly stood out was their responsiveness. Whether it was a quick check-in or a time-sensitive request, they were always available, picking up the phone without hesitation and offering thoughtful, on-the-ball solutions. Their energy, professionalism, and genuine commitment to our success made a real difference. Thank you!”

What We Learned

• Experience sells - immersive, sensory events drive authentic advocacy.
• Influencer storytelling > influencer fees - organic attendance created more genuine content and stronger brand trust.
• Multi-phase PR momentum ensures longevity - from teaser to launch, each stage built measurable buzz.

The Result

Projuvenate’s debut generated powerful buzz and positioned the clinic as the North West’s go-to destination for integrated health optimisation and longevity.
The event and its coverage positioned Projuvenate as a destination brand synonymous with performance, vitality, and aesthetic innovation.Because the treatments and experience delivered on their promise, the PR launch directly supported early client bookings and long-term brand credibility.

Want to launch a new brand successfully?

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Let’s make it happen. Get in touch with Hendrix Rose PR.

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