Why Every UK Startup Needs to Invest in PR

Reasons why startups should invest in PR

May 14, 2024
Why Every UK Startup Needs to Invest in PR

The startup scene in the UK is thriving, with thousands of new businesses launching every year. From tech startups in London's Silicon Roundabout to innovative ventures in Manchester, Bristol, and beyond, startups are driving economic growth and innovation across the country.  

According to recent statistics, there were over 5.5 million small businesses registered in the UK in 2021 alone. In 2023, there was a 19.5% increase in new businesses (39,966 businesses) - a 6.5% rise compared to the same period in 2022.

However, with so many new businesses entering the market each year, competition is fierce. With such a crowded market, it's essential for startups to find ways to stand out and get noticed. Otherwise, they could be at risk of failure.

Unfortunately, around 316,310 UK businesses ceased trading in 2023, according to the latest data from the Office for National Statistics (ONS) - a business death rate of nearly 11%.

So, what can startups do to ensure success? Standing out in a crowded landscape requires more than just a great product or service; it requires strategic communication and effective PR.

Why Do Startups Need PR?

Below we’ve outlined 9 reasons why startups need PR.

Building Credibility:  For startups, building credibility is crucial for gaining the trust of potential customers, investors, and partners.  PR helps startups establish credibility by securing media coverage in reputable publications, industry blogs, and news outlets. Positive press coverage not only validates your brand but also positions you as a credible player in your industry.  

Increasing Visibility: With over 5 billion active social media users worldwide, getting noticed in the digital age is no easy feat. PR helps startups cut through the noise and reach their target audience effectively.  By leveraging media relationships, social media platforms, and industry events, PR professionals can increase a startup's visibility and amplify its message. Whether it's securing features in top-tier publications, organising product launches, or engaging with influencers, PR helps startups get in front of the right people at the right time.  

Attracting Customers: According to a study, 51% of consumers trust recommendations from friends and family more than any other form of advertising. PR helps startups generate positive word-of-mouth by getting their story out to the masses.  Media coverage, product reviews, and endorsements from influencers can all drive customer acquisition and increase sales for startups. By showcasing the value of your products or services through PR, you can attract new customers and build a loyal fan base.  

Attracting Investors: Investors play a crucial role in the growth and success of startups, providing the capital needed to scale operations and bring innovative ideas to market. However, with so many startups competing for funding, standing out to investors can be challenging.  PR helps startups attract investors by showcasing their achievements, milestones, and potential for growth. Positive media coverage, industry awards, and endorsements from thought leaders can all increase a startup's credibility in the eyes of investors and make them more likely to invest.  

Shaping Perceptions: Perception is everything in business, and PR allows startups to shape the way they are perceived by the public. By crafting compelling narratives and engaging with the media, startups can control the conversation around their brand and ensure that their story is communicated accurately and positively.  

Crisis Management: No startup is immune to crises, whether it's a product recall, a data breach, or a public relations disaster. PR professionals are trained to handle crises effectively, minimising damage to the brand's reputation and restoring trust with stakeholders - whether it's issuing a statement, managing media inquiries, or addressing concerns on social media. PR professionals also work proactively to identify potential risks and develop strategies to address them before they escalate into potential crises. Investing in PR ensures that startups have a plan in place to manage crises when they arise, protecting their brand and preserving their hard-earned reputation.

Staying Front of Mind: Consistent PR efforts keep your startup top of mind for customers, investors, and industry stakeholders. Regularly appearing in the media, participating in industry events, and engaging on social media help maintain visibility and relevance. This exposure not only increases awareness but also reinforces your brand's credibility and authority in your industry.  Participating in industry events, such as conferences, trade shows, and networking gatherings, allows you to connect with key players in your field and showcase your expertise. These events provide valuable opportunities for networking, collaboration, and staying abreast of industry trends.  Active engagement on social media platforms allows you to interact directly with your audience, share valuable content, and build relationships. By consistently posting updates, responding to comments, and engaging with followers, you can keep your startup front and centre in the minds of your target audience.  

Driving website traffic: Driving website traffic is a crucial aspect of any startup's PR strategy. With the majority of consumers turning to the internet to research products and services, a strong online presence is essential for success. PR efforts such as securing media coverage, distributing press releases, and engaging on social media platforms not only increase brand visibility but also drive traffic to your website. Each mention in the media or social media share provides an opportunity to direct interested users back to your site, where they can learn more about your offerings, make purchases, or engage with your content. By consistently creating compelling content, optimising for search engines, and leveraging PR tactics to attract visitors, startups can boost website traffic and increase their chances of converting visitors into customers.

Supporting Growth: PR is a valuable investment in the long-term growth and success of your startup. By building a strong brand presence, establishing credibility, and attracting customers and investors, PR lays the foundation for sustainable growth and expansion.  

Remember PR is not just about short-term gains; it's about laying the groundwork for sustained growth and success. By investing in PR early on, startups can build a solid foundation for future expansion, market penetration, and industry leadership. Consistent PR efforts keep your startup front of mind, crisis management protects your brand's reputation, and investing in PR supports long-term growth and success. With the right PR strategy in place, startups can navigate challenges, seize opportunities, and achieve their goals in a competitive market. PR can make all the difference between success and obscurity.

So, if you're a startup looking to make waves in your industry, now is the time to invest in PR and get your story heard.

How Can Hendrix Rose PR Help Startups?

At Hendrix Rose PR, we understand the unique challenges that startups face. That's why we specialise in providing tailored PR solutions to help startups thrive. Here's how our services can benefit your business:  

Access to Senior-Level Support: Many startups lack the resources to hire senior-level PR professionals. At Hendrix Rose PR, our team consists of experienced PR professionals who will work closely with you to develop and execute strategic PR campaigns tailored to your startup's goals.  

Tailored Strategies for Smaller Brands: We understand that smaller brands have different needs and budgets compared to established companies. That's why we offer personalised PR strategies that are specifically designed to help smaller brands make a big impact in their industry.  

Levelling the Playing Field: In a competitive market, it can be challenging for smaller brands to compete with larger, more established companies. Hendrix Rose PR levels the playing field by providing startups with access to the same level of expertise and support enjoyed by larger brands at affordable price points.

Achieving Recognition: Our goal is to help your startup achieve the recognition it deserves. Through targeted media outreach, influencer partnerships, and strategic messaging, we'll help your brand stand out from the crowd and make a lasting impression on your target audience.  

If you’re interested in finding out how we could tell your story, build your brand, and take your business to the next level, please do get in touch. Contact Gemma on 07557409568, email Gemma@hendrixrosepr.co.uk, or complete our contact form.