Big ideas that get people talking.

Sometimes a press release isn’t enough.

You need an idea that makes people stop scrolling, sparks a conversation, gets journalists interested and gives your brand something genuinely worth talking about.

At Hendrix Rose PR, we develop creative campaigns built around what your business actually needs to achieve. That might mean changing perceptions, reaching a new audience, launching a product, building brand awareness or simply making sure more of the right people know who you are.

From original research and headline-grabbing stunts to broadcast campaigns, billboards, pop-up experiences and, yes, even floating something down the Thames - we develop ideas designed to get noticed.

Because great creative PR shouldn't just make noise. It should make sense for your brand.

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Creative ideas with a purpose

The best campaigns don't start with a channel.

They start with a question: what are we trying to achieve?

Once we understand the business challenge, audience and desired outcome, we develop the creative idea around it.

That means we won't recommend a stunt because you asked for a stunt, or research because everyone else is publishing surveys.

We'll look for the idea with the strongest potential to connect your brand with the people you want to reach.

Then we'll work out how to make it travel.

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Campaigns that live beyond the press release

A strong creative campaign should give you more than one opportunity for coverage.

We develop campaign concepts that can work across earned media, social, digital, content, broadcast and real-world experiences, giving the idea multiple ways to reach your audience.

Depending on the brief, that could include:

Research-led campaigns

Original research can turn an interesting observation into a compelling news story. We develop research concepts, surveys, data stories and reports designed around the conversations your brand has a credible reason to be part of.

PR stunts and activations

Sometimes the best way to get attention is to do something people can't ignore.

From physical installations and unexpected experiences to ambitious public stunts, we'll develop concepts designed to create a visual moment, generate conversation and give the media a reason to cover your brand.

Experiential and pop-ups

Bring your campaign into the real world with an experience audiences can actually interact with.

Pop-up shops, installations, events and brand experiences can create content, conversations and media opportunities while giving customers a memorable encounter with your business.

Broadcast campaigns

Some stories are made for TV and radio.

We develop campaigns with broadcast potential in mind, finding strong spokespeople, compelling stories, timely hooks and visual elements that can take an idea beyond print and online media.

Out-of-home and billboards

The right message in the right place can become a PR story in itself.

We develop creative outdoor concepts that are designed not only to be seen by the people passing them, but photographed, shared and talked about far beyond their physical location.

Big, slightly ridiculous ideas

Want to project something onto a building? Take over a train station? Build an enormous version of your product? Float something down the Thames?

We're listening.

Not every idea needs to be enormous. But we're not afraid of ambitious concepts when they're the right way to make the point.

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From the idea to making it happen

Coming up with the idea is only the beginning.

A brilliant concept that can't be delivered isn't much use.

We can take campaigns from the first scribble on a page through to launch — developing the concept, planning the PR strategy, commissioning research, sourcing suppliers, coordinating production, creating content and assets, managing media relations and amplifying the campaign across relevant channels.

We also think about the practicalities early.

Budgets. Timings. Locations. Permissions. Partners. Talent. Production. Media potential. Risk.

All the slightly less glamorous things that turn a big idea into something that actually happens.

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Creativity backed by PR thinking

There's a difference between an idea that looks good in a brainstorm and an idea journalists will actually care about.

Our campaigns are developed with earned media at their heart.

We think about the headline. The story. The image. The spokesperson. The data. The timing. The reason someone would share it.

That PR thinking helps us turn creative concepts into campaigns with the potential to travel further.

And because every idea starts with your objectives, we'll always be able to answer the most important question:

Why are we doing this?

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Need a big idea?

You don't have to come to us with the campaign already figured out.

In fact, we'd rather you didn't.

Bring us the business challenge, the audience you want to reach and what you want them to think, feel or do.

We'll bring the ideas.

Talk to Hendrix Rose PR about your next creative campaign.

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