Making your brand visible in the age of AI.

The way people discover information is changing. Specific searches increasingly start with AI. Advice, recommendations and answers are being provided by large language models (LLMs), sometimes without a single click through to a website.

As AI-powered search and generative platforms become part of the decision-making journey, being visible in traditional online search is no longer enough. Brands need to understand how they are represented, referenced and recommended by AI.

At Hendrix Rose PR, we combine PR, content, authority-building and generative engine optimisation (GEO) to help businesses improve their visibility across AI-powered search and discovery.

From understanding what AI says about your brand to creating the content, coverage and digital signals that influence how you’re discovered, we help you stay visible as search evolves.

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What is GEO?

Generative Engine Optimisation (GEO) is the process of improving a brand’s visibility within answers generated by AI platforms.

Traditional SEO focuses largely on where your website appears in search engine results. GEO looks at a wider question: when someone asks an AI platform a question relevant to your business, does your brand appear in the answer?

And, just as importantly, what does it say about you?

AI platforms build answers using information and signals from across the web. That means your website is only one part of the picture.

Media coverage, expert commentary, third-party mentions, authoritative content, brand consistency and the wider digital footprint around your business can all contribute to how clearly AI systems understand who you are, what you do and where you have authority.

This is where PR and GEO increasingly overlap.

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Why does AI visibility matter?

Your customers don't necessarily need to search for your company by name to encounter your brand.

They might ask:

“What are the best solutions for…?”

“Which companies specialise in…?”

“Who are the experts in…?”

“What should I look for when choosing…?”

These are valuable moments of discovery and consideration.

If competitors are appearing in those conversations and your business isn't, you could be missing an increasingly important part of the customer journey.

GEO is about understanding that new discovery landscape and building the authority needed to compete within it.

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How we improve your AI visibility

There is no magic switch for appearing in AI-generated answers.

Our approach combines the disciplines that have always helped strong brands become discoverable and trusted - PR, authority, expertise and great content - with a new understanding of how generative search works.

AI visibility audit

First, we establish where you stand.

We analyse how your brand appears across relevant AI platforms and the prompts and topics that matter to your business.

We look at whether you're being mentioned, how you're being described, which competitors appear alongside or instead of you, and the sources and themes shaping those answers.

This creates a benchmark for your current AI visibility and helps identify the biggest opportunities to improve it.

Brand authority and digital PR

AI visibility isn't simply about producing more content.

Your wider digital authority matters.

We use strategic PR and digital PR to increase credible mentions of your brand, products and people across relevant third-party websites, publications and other authoritative sources.

The objective is bigger than generating links. It's about creating a stronger, more consistent digital footprint around your business and demonstrating expertise in the subjects you want to be known for.

Content for generative search

We create and optimise content designed to answer the questions your audiences are asking.

That could include expert guides, FAQs, research, opinion, commentary, comparisons, definitions and useful resources that clearly establish your expertise.

We focus on making content clear, useful and authoritative, for humans first, while ensuring it can also be easily understood by search engines and AI systems.

Thought leadership

If you want your business to be recognised as an authority, your experts need to be part of the conversation.

We develop thought leadership strategies that turn the knowledge within your business into content, commentary and media opportunities.

By consistently associating your people and your brand with relevant subjects, we help build the external signals that reinforce what you should be known for.

AI visibility monitoring

GEO isn't a one-off exercise.

AI platforms, search behaviour and the information available online are constantly changing.

We monitor the prompts and topics that matter to your business to understand how your visibility develops over time, where competitors are gaining ground and where new opportunities are emerging.

This gives you a clearer picture of whether your PR and content activity is translating into greater visibility in generative search.

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PR has always been about influence. Now search is changing where that influence happens.

The principles behind effective PR haven't disappeared because of AI.

Credibility still matters. Authority still matters. Independent media coverage still matters. Expertise still matters.

What's changing is how that information is discovered and used.

AI-powered platforms can bring together information from multiple sources to answer a customer's question in seconds. That makes the wider reputation your business has built online increasingly important.

At Hendrix Rose PR, we bring together PR thinking, content strategy and GEO to help businesses build that reputation deliberately.

We don't chase algorithms or promise guaranteed AI rankings.

We build the credible, authoritative digital presence that gives brands a stronger chance of being discovered, understood and referenced — wherever their audiences choose to search.

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Who is GEO for?

Our GEO and AI visibility services are designed for ambitious businesses that want to get ahead of changing search behaviour.

It can be particularly valuable for businesses operating in competitive markets, companies with genuine expertise that isn't yet reflected online, and brands already investing in PR, SEO or content that want to understand how those activities translate into AI visibility.

Whether you're already appearing in generative search or virtually invisible, we'll help you understand where you stand and what to do next.

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Want to know what AI says about your brand?

Your customers are already asking AI questions about your industry.

The question is whether your brand is part of the answer.

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